Case Study

Real Bitcoin App

Key Services

UX Research, UI / UX Web Design, Branding


Bitcoin is one of the fastest-growing technologies after the internet. Real Bitcoin's branding strategy aimed to make Bitcoin more accessible by emphasizing organization, simple language, and transparency.

Global Design System

The Real Bitcoin style guide features a vibrant gradient from Vivid Orange Peel to Folly, combined with Dark Sea Green for a bold, energetic feel. Headings use the sleek Mulish font for a modern touch, while body text in Lato ensures clarity and easy reading, reflecting the brand's forward-thinking ethos.

Mobile App Design

Explore Real Bitcoin's mobile design journey created by our agency. Focusing on user needs, smooth operation, and an easy-to-use interface, Real Bitcoin has made commission-free transactions and effortless Bitcoin investments accessible on your screen.

Research & Discovery

Most Bitcoin brands tend to present technical information that's challenging to digest. At Real Bitcoin, the focus is on introducing an alternative yet proven approach to wealth generation, particularly to communities that traditionally lack access to such opportunities. This includes benefits like investing without leverage or hefty upfront costs. Additionally, Real Bitcoin illustrates how routine transactions can offer cost-saving advantages in remittances.


Simplifying Bitcoin through content marketing.

Highlighting underrepresented communities, emphasizing long-term savings and financial stability.

Making investing accessible to those without generational wealth.

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Founders and
Managing Directors

Good to Know

What services do you offer?

We offer a comprehensive range of services tailored to meet your digital needs:

  • Ecommerce Design & Development: Customized solutions tailored to platforms like Shopify, Webflow, or WooCommerce.
  • Web Design and Development: Personalized websites crafted on Webflow, WordPress, Framer, or through custom coding (HTML, CSS, JS, PHP, Python, Ruby, SQL, Java).
  • Web Maintenance and Support: Ensuring websites are updated, functional, and aligned with marketing goals.
  • App Design: Creating innovative and user-friendly desktop and mobile app interfaces.
  • Branding Guidelines: Complete packages including new names, logos, and brandbooks.
  • Content Writing: Crafting high-quality, engaging content.
  • Search Engine Optimization (SEO): Implementing strategies to boost organic search visibility.
  • Conversion Rate Optimization (CRO): Improving website performance and user experience to increase conversion rates.

How much will it cost to design and develop my website or app?

Pricing for website redesigns varies greatly based on a business’s needs. A typical end-to-end project costs $5,000-$28,000 and includes everything from the initial consultation, to designing your site or app and making it live.

Contact us to request a detailed breakdown and proposal for your specific needs!

How long will it take to build my website or app?

The time it takes to complete a web or app design project varies depending on its scope. Typically, a website or mobile app project takes approximately 2 to 3 months, while a robust desktop app project can take 2 to 4 months.

What type of companies do you work with?

We work with companies across all industries including retail, tech, insurance, finance and healthcare.

What is the process of working with Charly like?

You’ll get a team composed of experts to address all your technical, content, and strategy needs. We make ourselves remarkably available to our clients.

You can expect daily communication via email, Slack or other channels that your company usually uses.

We’re also available for meetings in order to communicate any changes or other important information that arises during this process

Will you be within reach once your services are complete?

We’ll be here for you long after your website or app launches.Whether you have a quick question or a concern about the website we built together—even years down the road when something new arises—just let us know, and we’ll be there to help!