Case Study


Key Services

Branding, Strategy, Content Writing, Web Design, Development


We created a visually engaging and user-centric website for Trez, focusing on showcasing their comprehensive and easy-to-use software solutions for payroll, benefits, taxes, and more. We emphasized the brand's full-service payroll, benefits management, and simplified finance and compliance processes.

Branding Work

Logo Design

Brand Attributes


Logo Clearspace

Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. The logo should be sufficiently large to maintain readability across all applications, with minimum size requirements specified.

It is sometimes necessary to resize the logo depending on the print area. While sizes beyond the minimum are acceptable, maintain consistent proportions between the logo and accompanying text. It's recommended that the wordmark size be 50% of the logo's total height.

Wordmark Sizing

It is sometimes necessary to resize the logo depending on the print area. While sizes beyond the minimum are acceptable, maintain consistent proportions between the logo and accompanying text. It's recommended that the wordmark size be 50% of the logo's total height.


Monochrome logos help to reinforce elements of the design. This helps to make the logo stand out and create brand recognition. It is also used to lower the cost of printing, for scanning and faxing purposes, and for partnerships and collaborations.


Photography helps to tell the brand's story. By presenting compelling imagery, you enable your audience to forge connections and foster trust in the brand.

Tone of Voice

Consider the brand's tone of voice across all channels, including print and digital. It serves as the personality through which the audience connects with the brand.


The stationery set utilizes the brand colors. Special print finishes such as foiling of the logo and duplexing the business card are recommended.

Email Signature

The email signature is designed to maintain consistency across all departments, ensuring a unified representation of the brand. Additional statements or taglines are not allowed in the template to uphold this consistency.

Social Media

In addition to the brand package, we developed guidelines for crafting social media posts for Trez. These guidelines outline the types of content that add value to their audience, accompanied by visual examples demonstrating how to create these posts.

Slide Deck

Slide Deck

Global Design System

Our design system, curated for Trez, embodies the brand's vision through a consistent primary color palette and meticulous color hierarchy. Exclusively utilizing the Inter font ensures clarity, readability, and a contemporary aesthetic. This choice creates a cohesive design language, delivering a visually pleasing experience across all pages on the Trez website

Web Design

In shaping Trez's web design, our focus was on delivering seamless user experiences. The design prioritizes intuitive navigation, visually compelling layouts, and purposeful color choices, mirroring the brand's modern essence. This approach guarantees a user-friendly interface that captivates while remaining aligned with Trez's vision, establishing a new standard in the digital landscape.




Payroll Tab

Integrated Workers’ Comp



Support & Community

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Founders and
Managing Directors

Good to Know

What services do you offer?

We offer the following services:

  • Ecommerce Design & Development, custom-made on Shopify, Webflow or WooCommerce
  • Web Design and Development, custom-made on WebFlow, WordPress or
  • App Design
  • New Branding Guidelines (new name, logo, color and style guides)
  • Content writing
  • Social Media Paid Marketing Campaigns
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM & PPC)

How much will it cost to design and develop my website or app?

Pricing for website redesigns varies greatly based on a business’s needs. A typical end-to-end project costs $5,000-$25,000 and includes everything from the initial consultation, to designing your site or app and making it live.

Contact us to request a detailed breakdown and proposal for your specific needs!

How long will it take to build my website or app?

The time it takes to complete a web or app design project varies depending on its scope. A typical timeline is approximately 2-3 months.

What type of companies do you work with?

We work with companies across all industries including retail, tech, insurance, finance and healthcare.

What is the process of working with Charly like?

You’ll get a team composed of experts to address all your technical, content, and strategy needs. We make ourselves remarkably available to our clients.

You can expect daily communication via email, Slack or other channels that your company usually uses.

We’re also available for meetings in order to communicate any changes or other important information that arises during this process

Will you be within reach once your services are complete?

We’ll be there for you long after your website launches.

Whether it’s a quick question or concern about the website we built together – maybe even years down the road when something new pops up just let us know and we’ll be there!