Case Study

The Universal Peace


Key Services

Branding, Strategy, Content Writing, Web Design, Development 


Our agency embarked on a mission to elevate The Universal Peace Sanctuary's presence across branding, architectural renders, messaging, and web design. In collaboration with renowned experts worldwide, we set out to transform this project. We not only optimized the donation page for multiple currencies and cryptocurrencies but also established a global platform, facilitating contributions to the temple from every corner of the world.

This $100 million monumental project, currently under construction, has gained significant momentum, attributed in part to its newly elevated presence.

The website serves as a powerful digital catalyst, inviting everyone to actively contribute to the realization of the Sanctuary. Join us in making a meaningful impact on this transformative journey by visiting the site and making a donation. 

Branding Work

Having collaborated closely, our agency crafted a brand that seamlessly echoed their mission and vision. We visualized and amplified the Sanctuary's noble goals, encapsulating the essence of fostering inner peace, transcending cultural boundaries, and co-creating a world dedicated to enduring harmony.

Logo Design

Brand Pillars


Clear Space

Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. The minimum clear space is 50% of the height of the entire logo. Our logo must be sized large enough to be easily read on every application. While minimum sizes are specified, it is preferred that the logo appears larger than the minimum size when possible.

Monochrome Logo

Monochrome logos are practical for various background colors and for printing techniques. This makes them suitable for cost-effective and scalable branding.


Photography helps to tell your brand's story. Conveying the right imagery allows your audience to connect, evoke emotion, and trust the brand.

Tone of Voice

The tone of voice for this brand is characterized by inspiration, friendliness, and warmth. With a futuristic and humble tone, it aims to instill a calming effect. The language is savvy, elegant, and simple, serving the purpose to inform, inspire, and unite audiences.


Social Media



The clothing illustrations depict the visual style of the uniforms. Illustration design allows for visualization before implementation. The use of blue and gold in the uniforms creates elegance, friendliness, and a calming energy.

Global Design System

The Universal Peace Sanctuary’s style guide, inspired by values of peace and unity, utilizes a calming palette and clean typography. Shadow Blue and Ecru evoke tranquility, while Josefin Sans for headings and Open Sans for body text impart a harmonious and inclusive visual identity, aligning with the brand's core values.

Web Design

Our agency's goal was to align The Universal Peace Sanctuary's mission seamlessly with the website design. Emphasizing inclusivity, a dedicated section invites visitors to actively contribute to peace by donating towards the construction of the Universal Peace Sanctuary's temple. The website serves as a powerful digital catalyst, inviting everyone to play a meaningful role in the realization of the Sanctuary.


Brand Video

We partnered with Brick Visual, a top-tier architectural rendering firm, along with the renowned interior designer and artist Soo Wilkinson. Together, we co-directed the creative process, visually detailing the video to effectively convey the magnificence of both the exterior and interior of the sanctuary.

The Iconic Building

We crafted the 'Iconic Building' page to enrich the site's narrative. Showcasing Shyalpa Rinpoche's vision and Stephan Braunfels' collaboration, it spotlights the lotus-inspired design. Emphasizing inclusivity and wisdom traditions, the page informs visitors about the extraordinary project, deepening their connection with The Universal Peace Sanctuary.

His Eminence Shyalpa Rinpoche

Designed to deepen the connection with the project's founder, His Eminence Shyalpa Tenzin Rinpoche, the page highlights his life journey. From being recognized as a holy child in the Himalayas to spiritual leadership training at age four, Rinpoche's story emphasizes a lifelong dedication to spreading peace globally. This page aims to acquaint visitors with the profound vision and commitment of the founder, enriching their understanding of The Universal Peace Sanctuary.

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Founders and
Managing Directors

Good to Know

What services do you offer?

We offer the following services:

  • Ecommerce Design & Development, custom-made on Shopify, Webflow or WooCommerce
  • Web Design and Development, custom-made on WebFlow, WordPress or
  • App Design
  • New Branding Guidelines (new name, logo, color and style guides)
  • Content writing
  • Social Media Paid Marketing Campaigns
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM & PPC)

How much will it cost to design and develop my website or app?

Pricing for website redesigns varies greatly based on a business’s needs. A typical end-to-end project costs $5,000-$25,000 and includes everything from the initial consultation, to designing your site or app and making it live.

Contact us to request a detailed breakdown and proposal for your specific needs!

How long will it take to build my website or app?

The time it takes to complete a web or app design project varies depending on its scope. A typical timeline is approximately 2-3 months.

What type of companies do you work with?

We work with companies across all industries including retail, tech, insurance, finance and healthcare.

What is the process of working with Charly like?

You’ll get a team composed of experts to address all your technical, content, and strategy needs. We make ourselves remarkably available to our clients.

You can expect daily communication via email, Slack or other channels that your company usually uses.

We’re also available for meetings in order to communicate any changes or other important information that arises during this process

Will you be within reach once your services are complete?

We’ll be there for you long after your website launches.

Whether it’s a quick question or concern about the website we built together – maybe even years down the road when something new pops up just let us know and we’ll be there!