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Case Study
Vyrill
Key Services
Branding, Strategy, Content Writing, Web Design, Development
Description
The project marked a profound business and marketing transformation for Vyrill, involving rebranding, creating a brand book, developing compelling content, redesigning and developing the website.
Our primary aim was to establish a unique identity for our tech product. To achieve this, we carefully curated a distinctive color scheme. In a thorough discovery phase, we explored market differentiators, crafting intricate content, especially highlighted in the pricing page, to optimize the company's presentation.
These efforts culminated in the company securing substantial funding shortly after the rebrand, sparking a notable improvement in sales performance.
Branding Work
Logo Design
Competitive Advantage
ALL-IN-ONE
Customer video solution (Discover, analyze, license and use).
Unique value offering
Proprietary features, accurate AI technology, patents)
Easy-to-use
Streamlined user experience (no technical background needed to use Vyrill)
Economical
Simple licensing of user-generated content
People-centered approach to client service
Advanced reporting features
Brand Attributes
Clear, Simple and Transparent
Friendly
Approachable
Logo Iterations
Phase 1
This concept explores various shades of blue and incorporates 3D shapes for visual depth and interest, offering a diverse range of possibilities for design experimentation.
Phase 2
The concept is praised for its dynamic spring movement within the V, symbolizing growth, but criticized for being underdeveloped and lacking clarity in its message.
Phase 3
In this phase, we experimented with a broader color palette, including dark backgrounds, soft green, and purple hues for the icons, enhancing visual diversity and vibrancy.
Phase 4
The icon is commended for its clean, simple, and cohesive design, particularly for incorporating a play button and symbolizing integration. However, concerns arise regarding thickness and color representation.
Final Logo
Master Logo
The updated look of the logo stands out by its unique, modern, and clean features. The logo was made available in three versions: colored (Purple, Raspberry, and Turquoise) Black, and White.
Logo Clear Space
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out in all of our communications.
Stationery
The stationery set utilizes the brand colors. Special print finishes such as foiling of the logo and duplexing the business card are recommended.
Email Signature
An email signature was designed to maintain consistency in corporate communication. To achieve this, no additional statements or taglines beyond the proposed design were allowed.
Social Media
Mockup Examples
Mockup Examples
Global Design System
Consistency in the primary color palette is maintained across all communications. A color hierarchy has been established, with Raspberry being the most significant, used primarily for conveying importance. Grape also serves this purpose. Meanwhile, Navy is predominantly employed for text and background.
Web Design
Discover the outcome of our web interface redesign project tailored to meet Vyrill's goals visiting vyrill.com.
Before
After
Homepage
Products / Vyrill Platform
Header
Discover Tab
Analyze Tab
Campaigns Tab
License Tab
Commerce Tab
Products /Vyrill Video API
Products / Shopify App
We’re empowering business growth for our clients. Take the first step towards growth today.
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Founders and
Managing Directors
Good to Know
What services do you offer?
We offer a comprehensive range of services tailored to meet your digital needs:
- Ecommerce Design & Development: Customized solutions tailored to platforms like Shopify, Webflow, or WooCommerce.
- Web Design and Development: Personalized websites crafted on Webflow, WordPress, Framer, or through custom coding (HTML, CSS, JS, PHP, Python, Ruby, SQL, Java).
- Web Maintenance and Support: Ensuring websites are updated, functional, and aligned with marketing goals.
- App Design: Creating innovative and user-friendly desktop and mobile app interfaces.
- Branding Guidelines: Complete packages including new names, logos, and brandbooks.
- Content Writing: Crafting high-quality, engaging content.
- Search Engine Optimization (SEO): Implementing strategies to boost organic search visibility.
- Conversion Rate Optimization (CRO): Improving website performance and user experience to increase conversion rates.
How much will it cost to design and develop my website or app?
Pricing for website redesigns varies greatly based on a business’s needs. A typical end-to-end project costs $5,000-$28,000 and includes everything from the initial consultation, to designing your site or app and making it live.
Contact us to request a detailed breakdown and proposal for your specific needs!
How long will it take to build my website or app?
The time it takes to complete a web or app design project varies depending on its scope. Typically, a website or mobile app project takes approximately 2 to 3 months, while a robust desktop app project can take 2 to 4 months.
What type of companies do you work with?
We work with companies across all industries including retail, tech, insurance, finance and healthcare.
What is the process of working with Charly like?
You’ll get a team composed of experts to address all your technical, content, and strategy needs. We make ourselves remarkably available to our clients.
You can expect daily communication via email, Slack or other channels that your company usually uses.
We’re also available for meetings in order to communicate any changes or other important information that arises during this process
Will you be within reach once your services are complete?
We’ll be here for you long after your website or app launches.Whether you have a quick question or a concern about the website we built together—even years down the road when something new arises—just let us know, and we’ll be there to help!
Markets served:
Everywhere
Our collaborations are successful because we adapt to time zones efficiently
Industries We Support
Based in
Brooklyn, NY
Barcelona, Spain
Working Worldwide
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