Blistex

Blistex

We partnered with Blistex to restructure how a trusted lip care brand guides shoppers from symptom to solution, turning a crowded product showcase into a clear, intent-driven path that puts the right treatment in front of the right person at the moment they need it most.

Blistex is a dermatologist recommended leader in lip health, but its old homepage worked like a decorative product wall. The full range competed for attention with no hierarchy and no clear entry point.



The result was friction for the people who needed help most. Someone with a painful cold sore had to scroll past cosmetic balms and flavor variants before reaching the treatment that actually solved their problem.

We rebuilt the experience around user intent. High-urgency cold sore solutions now lead, guided discovery helps undecided shoppers, and dermatologist credibility sits exactly where it reassures. Real reviews, FDA-approved treatment messaging, and a clean, scannable structure turn a crowded catalog into a confident path from symptom to solution.

Process

01
Positioning & Messaging Strategy
.
02
UX & Conversion Design (CRO)
.
03
Web Design & Development
.
04
Conversion Copywriting
.
Our Work

Intent-Led Structure

We rebuilt the homepage around a single principle: match the layout to why people actually arrive. High-urgency cold sore solutions now lead, guided discovery supports undecided shoppers, and the full range sits in a clean, scannable grid that lets each product breathe instead of competing for attention.

Credibility Built Into the Layout

Dermatologist recommended positioning, FDA-approved treatment messaging, and visible star ratings are now woven directly into the structure. Instead of hiding the brand's authority, the design puts proof exactly where it reassures someone making a health-related purchase, turning trust into a driver of action.

Guided Discovery & Conversion Mechanics

A clear "Which Blistex is right for me?" entry point routes uncertain shoppers through the range, while a direct "Shop Now" serves those ready to buy. Dual calls to action, consistent product cards, and a restrained color logic keep the path frictionless from the first symptom to the final add-to-cart.

The Blistex homepage was rebuilt around a single principle: match the layout to the shopper's intent. Instead of a flat catalog, the new structure leads with the products people search for under pressure, supports them with guided discovery and social proof, and lets the full range breathe in a clean, scannable grid. Every section moves a visitor one step closer to the right choice with less effort.

Color Palette

The palette pairs the brand's signature red with a clean, clinical neutral base, keeping the interface calm while treatment cues and calls to action carry the visual weight. Restrained category accents add just enough differentiation to help shoppers navigate the range without overwhelming the page.

Typography

A confident, highly legible sans-serif anchors the redesign, giving headlines clinical authority while keeping body copy easy to scan. The type hierarchy makes benefits, product names, and ratings instantly readable at a glance.

Closing

The redesigned system trades decorative density for structural clarity. Generous spacing, consistent product cards, and a restrained color logic let the treatment products lead without losing the warmth of a consumer lip care brand. Ratings, badges, and dual calls to action are built directly into the layout, so trust and conversion live in the structure itself rather than being added on top.