BRANDS WE'VE DONE THIS FOR
Any of this sound familiar?
Most stores we audit have three or four of these. The teardown tells you which one is costing the most.
Your ad costs keep climbing and your conversion rate hasn't moved with them
You know people drop off somewhere between the first click and the conversion, you just can't point at where
You've run a few tests and none of them changed anything
Your key pages look good and still don't sell
Mobile converts far worse than desktop and you stopped digging into why
Nobody on your team has conversion as their actual job
What half a point of conversion rate is worth to you
You pay for every visitor who lands on your site. Most of them leave without buying or booking.
Buying more traffic is expensive. Keeping more of the traffic you already buy is usually cheaper, and it works on every visitor from here on.
30,000 sessions a month · $70 average order
Today, at 1.5%
$31,500
At 2.0%
$42,000
$126,000 a year, from traffic you are already paying for. Same ads, same spend, same products.
The same math runs on leads. Half a point on a site where a booked call is worth $5,000 is the same argument with bigger numbers.
A preliminary conversion teardown of your store
Our CRO strategists analyze the full path to purchase on your store and pinpoint what stops people from completing the sale.

The friction points we find on your website pages, your cart and checkout, and mobile: gaps, missing elements, and steps that make people hesitate.
How it holds up against current ecommerce standards, how buying psychology actually works, and what a few competitors do at the same steps that you do not.
The main changes worth making, and which ones can move performance the fastest.
The same process we have run on 45 sites over 7 years. The deeper work, session recordings, funnel analysis and a full testing roadmap, comes later if we end up working together.
What ecommerce conversion optimization looks like when it's done
What conversion rate optimization looks like for ecommerce and B2B Three of 45 brands we've done conversion rate optimization work for.
Repositioning a PE talent platform around outcomes, not features
Conversions, plus 17% average order value
Read Case StudyRepositioning a PE talent platform around outcomes, not features
Incentiv, a portfolio-talent platform for private equity, was opening on a dense dashboard and the line "Comp with confidence," leaving high-stakes buyers to assemble the business case from feature grids while the recognizable PE logos and real outcomes sat far below the fold.
Charly rebuilt the narrative around the buyer instead: outcome-first positioning in the hero, proof moved up top, use cases split into tabs so buyers self-select their path, and a challenge-to-solution structure that reframes Incentiv from software into the expert-managed, white-glove service that justifies its premium pricing.
Improved conversion 289% on protein for GLP-1 users
Conversions
Read Case StudyImproved conversion 289% on protein for GLP-1 users
Habthera had a clinically strong product but a brand trying to speak to everyone at once, mixing surgery recovery, rapid weight loss, and aging into one message, while a busy beige layout made it look like every other protein on the shelf and the science sat in flat, hard-to-scan copy.
Charly narrowed the positioning to a single job, total support for people on GLP-1 medications who don't want to lose their strength and glow along with the weight, then built a warmer premium identity and a conversion-first site where the "Glow Guardians" framework turns clinical ingredients into something people can actually feel.
Redesigned storefront with focus on fun and education on an innovative CPG
Conversions
Read Case StudyRedesigned storefront with focus on fun and education on an innovative CPG
Frankly So had a genuinely different product, a crunchy protein topping you sprinkle onto food you already eat, but a near-default Shopify theme sold it like any other supplement: price and specs before purpose, a low-contrast add-to-cart that disappeared into the page, and social proof buried at the bottom.
Charly rebuilt the store around one promise, protein made effortless, opening every page with the benefit rather than the spec sheet and answering hesitation in place with a category comparison table, a dietitian endorsement, and a 30-day guarantee, while a sticky buy bar and subscribe-or-buy-once toggle keep the path to purchase visible on every scroll.
Industries we work with across ecommerce and B2B.
From first call to teardown in three steps
30 minutes with Santiago, founder of Charly. You tell him about your store, your traffic and where you think you are losing sales. He tells you whether we can help.
Our team goes through your website pages, your checkout and your closest competitors, the same way we have for 45 ecommerce brands. Nothing needed from you.
On a second call you see everything we found and get a clear answer on what to fix first. The teardown is yours to keep, whatever you decide next.
Most CRO agencies hand you a list. We ship the fix.
The recommendations get built
Designers and developers sit on the same team as the strategists, so what we find on Monday isn't waiting on your dev queue in March.
Brand doesn't get sacrificed for conversion
We run brand strategy alongside the conversion work, so the changes that lift your numbers still look and sound like you.
Same strategist, start to finish
The person who runs your teardown reviews every iteration the designers and developers ship, so the reason for a change survives the build.
4.9 out of 5 across 60+ verified clients
Frequently Asked Questions
The teardown works best for ecommerce brands doing at least 10,000 sessions a month, and for B2B sites where a single deal is worth enough that a small lift in conversion pays for the work. Below that there usually isn't enough traffic or enough deal value to work with, and you're better off putting the budget into acquisition first. We also don't sell a fixed CRO package, so what we propose after the audit depends on what it turns up.
No. Everything in the teardown comes from what's publicly visible on your store.
Nothing. Send us your store URL when you book and we'll take it from there.
We'll show you what we found. If it makes sense to work together, we'll say so and set up a separate conversation. If it doesn't, we'll tell you that too.
Shopify most of the time, plus Webflow, WordPress and custom builds. Most of what costs you conversions sits in the copy, the hierarchy and the flow, and that's the same problem on every platform.
Our CRO engagements run from $2,500 to $20,000 a month depending on scope, how much testing is involved, and whether we are also building the changes. The audit that starts the conversation is free, and what we propose after it depends on what it turns up.
It depends on your traffic. A site with enough volume can read a test in two to four weeks. Lower traffic sites take longer to reach a reliable result, which is why we often start with the changes that are clearly right rather than testing everything. We will tell you which situation you are in on the first call.







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