Habthera
We partnered with Habthera to sharpen their digital presence and position ASP-1 as the essential companion for people on GLP-1 medications who want to lose weight without losing their strength, energy, and glow.
Habthera had a strong, clinically formulated product, but the brand was trying to speak to everyone at once. Surgery recovery, rapid weight loss, and aging were all mixed into one message, so no single audience felt it was made for them.
The site looked like a generic supplement and the science was buried in flat, hard to scan copy.
Through focused positioning and a full redesign, we anchored the brand to the GLP-1 moment, built a warmer and more premium identity, and rebuilt the site as a conversion-first experience. The result is a brand that turns clinical ingredients into a story people actually feel.
Process
Positioning Spread Too Thin
The old site tried to serve surgery recovery, weight loss, and aging at the same time. With no clear audience, no one felt the product was built for them.
Generic Supplement Look
A busy, beige layout blended in with every other protein on the shelf. Nothing felt premium, memorable, or worth the price point.
Science Without a Story
Strong ingredients were listed as flat facts. The copy explained the formula but never sold the transformation behind it.
Sharp GLP-1 Positioning
The brand now owns one clear job. Total support for people on GLP-1 medications, made instantly obvious from the first headline.
Warm, Premium Identity
A calmer palette, confident typography, and real-people imagery make the brand feel trustworthy and aspirational instead of clinical and cold.
Conversion-First Storytelling
Copy and structure guide visitors from problem to purchase. The "Glow Guardians" framework turns the science into something simple to feel and easy to act on.
The Habthera site was rebuilt around a single, focused journey. Instead of overwhelming visitors with claims, the new structure leads them from the real frustration of GLP-1 side effects to a clear, science-backed solution. Every section was designed to build trust, simplify the formula, and move people confidently toward their first order.
A refined type system replaced the previous inconsistent styling. Clear hierarchy and a warmer, more human tone make the science easy to read and the brand feel premium across every screen.
“Charly understood our product better than we did. They took a scattered brand and gave it a clear voice and a site that finally sells the way the formula deserves.”