We helped CrossFit reverse affiliate decline through localization and conversion optimization.
CrossFit faced a critical challenge: despite being a globally recognized brand, its affiliate network was shrinking. A lack of localized content, unclear onboarding processes, and low perceived value were causing high churn and declining new sign-ups.
We partnered with CrossFit to redesign and optimize the affiliate journey — focusing on improving conversion, clarifying the value proposition, and adapting the experience for international markets.
Through strategic UX improvements, content restructuring, and a full localization system, we built a scalable foundation designed to increase affiliate acquisition and support global growth.
+85% traffic growth
2x conversion rate increase
7 languages localized (German, Spanish, French, Italian, Portuguese, Japanese, and Korean)
20 international markets reached
Process
Lack of Localization Across Global Markets
The entire affiliate experience was primarily in English, limiting accessibility and relevance for international audiences and reducing engagement across key regions.
Fragmented & Unclear Onboarding Journey
The affiliate process was spread across multiple disconnected pages, making it difficult for users to understand the steps and confidently move forward.
Weak Value Communication
The platform lacked clear messaging around the benefits of becoming an affiliate, making it harder for potential users to perceive the full value of the offering.
Lack of Localization Across Global Markets
The entire affiliate experience was primarily in English, limiting accessibility and relevance for international audiences and reducing engagement across key regions.
Fragmented & Unclear Onboarding Journey
The affiliate process was spread across multiple disconnected pages, making it difficult for users to understand the steps and confidently move forward.
Weak Value Communication
The platform lacked clear messaging around the benefits of becoming an affiliate, making it harder for potential users to perceive the full value of the offering.
We restructured the affiliate experience to improve clarity, reduce friction, and guide users more effectively through the onboarding process.
By simplifying the journey and optimizing content and layout, we created a more accessible and conversion-oriented experience for potential affiliates.
We developed a localization system that goes beyond translation — adapting messaging, tone, and visuals to align with cultural and behavioral differences across markets.
This approach ensured that each user experience felt relevant, familiar, and trustworthy, regardless of region.
“Charly helped us rethink how we approach our global audience. The new experience feels significantly clearer, more relevant across markets, and better aligned with the needs of our affiliate community.”