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Maeva
We partnered with Maeva to rebuild two landing pages from the foundations, giving paid traffic pages that earn the order, not just the look.
Maeva sells GLP-1 support supplements through a Shopify store and sends paid traffic to its landing pages. The pages looked good, but they were not converting.
We rebuilt the women’s shake page and the starter kit page from the ground up: structure, copywriting, imagery, page elements, and design. Each rebuild went live on a new URL, so the old and new versions have separate data and can be compared directly.
Add to cart rate, the part of the funnel a landing page controls most directly, roughly doubled on both pages. Conversion rate moved from 0.51% to 1.71% on the women’s shake page and from 0.29% to 1.72% on the starter kit page.
Process
Pages That Looked Good
Paid traffic arrived at landing pages that were well presented but were not converting the way the spend deserved.
Add to Cart at 2.08% and 1.44%
On the page that carried the women’s shake offer, 2.08% of sessions added to cart. On the starter page, 1.44% did.
Conversion at 0.51% and 0.29%
The women’s shake page turned 5,638 sessions into roughly 29 orders. The starter page turned 2,423 sessions into roughly 7.
Rebuilt From the Foundations
Structure, copywriting, imagery, page elements, and design were all rebuilt, not refreshed. The goal was a page that makes the decision easy for the visitor the ad brings in.
A Clean Comparison
Each rebuild went live on its own URL, so the old page and the new page carry separate data. We compare each new page with the specific page it replaced.
Women’s Shake: 1.71%
Add to cart rate rose to 4.13%, and the page turned 4,454 sessions into roughly 76 orders, against roughly 29 on the old page.
Starter Kit: 1.72%
Add to cart rate rose to 3.07%, and the page turned 2,671 sessions into roughly 46 orders, against roughly 7 on the old page.
The pages, before and after
Each rebuilt page next to the page it replaced. Scroll inside each window to see the full page.
Women’s shake page
Conversion rate 0.51% to 1.71%. Add to cart rate 2.08% to 4.13%.
Starter kit page
Conversion rate 0.29% to 1.72%. Add to cart rate 1.44% to 3.07%.
Page-level data from Shopify Analytics over 120 days, pulled at the close of the engagement. Each new page is compared with the page it replaced, on similar session volumes. Traffic source is not split in this export, so conversion reflects who lands on a page as well as the page itself. We also built three ad-specific landing pages and a starter kit upsell in the buy box and cart. They are newer, so they are not part of these numbers.
A paid landing page has one job: to make the click worth paying for. Rebuilding from the foundations, instead of polishing what was there, gave Maeva two pages that can be measured against the ones they replaced, and both came out well ahead.
Sending paid traffic to pages that look good but do not convert? See our conversion rate optimization and ecommerce design services.