ÖKO
We turned ÖKO's full-spectrum filtration science into a conversion-ready Amazon Brand Store, built to sell the technology without losing simplicity.
ÖKO is a high-performance water filtration brand competing in a category dominated by familiar names like Brita, LifeStraw, and Grayl. Their NASA-derived filtration technology was genuinely superior, but their Amazon presence didn't reflect that. The product looked like another bottle on the shelf, and the page didn't answer the questions customers were asking before buying.
We built a Brand Store strategy focused on two things: clear differentiation from competitors, and conversion-driven messaging that answers buyer objections at every step. Instead of just showing the product, we structured the page around what the filtration actually removes, why it's better, where it's used, and why people should trust it.
Process
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Differentiation-Led Storytelling
Every module was designed to position ÖKO against competitors clearly, leading with full-spectrum filtration and zero-setup usability.
Conversion-Focused Copy & Layout
Each section answers a specific buyer question or objection, from filtration depth to microplastic concerns to flow rate.
Visual Trust Signals & Lab-Backed Proof
NASA-derived technology, lab testing, and partnerships are surfaced where buyers are deciding, not buried in specs.
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The design translated the wireframe into modules that fit Amazon's Premium A+ constraints, while keeping the visual language tied to ÖKO's identity: precise, technical, modern. Every image earns its place, either communicating a benefit, breaking down the filtration process, or answering an objection. Each section reinforces clarity, precision, and trust.
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The visual system we designed within was anchored in ÖKO's signature blue spectrum, a balance of clarity, trust, and engineering precision that supports the brand's filtration story. Poppins carries the typography with geometric clarity and versatility, ensuring strong hierarchy and legibility across every Brand Store module. The minimal mark and structured layouts reinforce ÖKO's positioning as a precision-engineered solution in a category full of compromises.
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Charly turned our filtration story into something customers immediately understand on Amazon.