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Pi00a
We partnered with pi00a to bring a Deaf and CODA family-owned pizza brand online with the same bold flavor and cultural energy that defines it in the freezer aisle.
pi00a needed a store that could do two jobs at once: sell globally inspired Neapolitan pizzas directly to foodies, and drive shoppers to the retail freezers where the brand already lives. The old setup leaned on a generic template that flattened the brand and buried its story.
Our objective was to migrate the store to Shopify and rebuild it around bold, appetite-first hierarchy that makes the flavor, the craft, and the mission impossible to miss.
Through conversion-focused design and a clean platform migration, we delivered an e-commerce experience that turns curiosity into orders and store visits, while putting pi00a's inclusive mission front and center.
Process
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Appetite-First Visual Hierarchy
Every section leads with flavor. Oversized display headlines, bold color blocking, and full-bleed food photography put the pizzas at the center of the experience, so the value proposition lands before a shopper reads a single line. The layout is built to spark appetite fast and carry that momentum straight to the buy action.
Mission Built Into the Buying Journey
pi00a's Deaf and CODA ownership is a core reason people choose the brand, so we treated it as a selling point rather than a side note. The "Purposefully Made" story and ASL-forward content sit inside the shopping flow, letting the mission reinforce the purchase instead of competing with it.
A Dual Path: Buy Online, Find in Store
pi00a lives in both the DTC cart and the retail freezer, so the site gives each path its own clear route. Shop Now drives direct orders, while a prominent store locator sends shoppers to nearby stockists. Awards and press proof sit alongside both, removing doubt right before the decision.
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The pi00a store was rebuilt around a single, appetite-driven idea: make bold flavor and inclusive mission the reason to buy. Instead of a generic template, the new Shopify build gives every section a clear job, guiding shoppers from first craving to cart or store visit while keeping the brand's voice loud and unmistakable.
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Color Palette
The palette is warm, energetic, and unapologetically bold, using high-contrast brights to signal flavor and fun while keeping the layout appetizing and easy to scan.
Typography
Type pairs a strong condensed display face for punchy, all-caps headlines with a clean, readable sans for body copy, giving the store an editorial, packaging-inspired feel that still reads clearly on any device.
Closing
A confident, high-energy visual system anchors the brand across the store, keeping every page consistent while letting the food do the selling.
Under the hood, the migration to Shopify preserved existing orders and search equity, paired with an advanced SEO setup so the brand holds its visibility and keeps converting long after launch.
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"Working with Charly was the first time our website actually felt like us. They understood that our pizza, our story, and our mission all had to hit at once, and they built something that does exactly that. Sales are up, and people keep telling us they found us on a shelf because they saw the site first."